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MATHEMATICAL MODELING FINANCIAL PERFORMANCE OF THE COMPANY WITH TAKING INO ACCOUNT ADVERTISING INVESTMENTS, AT THE EXAMPLE OF OIL-PRODUCT COMPANY
08.00.00 Economic sciences
Description
The models of the estimation advertising effectiveness are reviewed and analyzed in the paper. The algorithm and example of the program’s work, which determines financial performance of the company with taking into account advertising investments is described and the mostly important results are discussed
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COMPARATIVE ANALYSIS AND ESTIMATION OF A SOCIAL AND AN ECONOMICAL CONDITION OF KARACHAEVO-CIRCASSIAN REPUBLIC WITH USE OF INTELLECTUAL SYSTEMS
08.00.00 Economic sciences
Description
The article is devoted to a problem of the analysis of economic and financial activity of region, an estimation and diagnostics of its social condition, to the analysis of investment appeal, credit status and potential of development by means of modern mathematical methods, models, tools, means and intellectual systems, on an example of Karachaevo-Circassian Republic